Sunlit greenhouse interior with plants on wooden tables and leafy greenery outside.

Marketing
that connects.

We make your marketing work as one system - building strategy, systems, and storytelling that connects how people find you, buy from you, and stay with you.

See How We Work

Case
Studies

Growth is harder Because the rules have changed

When marketing lives in pieces, no one owns the whole picture.

Strategy lives in your head.
Messaging changes with whoever touched it last.
You optimize for quick wins while ignoring what compounds.
Growth stays capped by your bandwidth.

You've outgrown DIY marketing. Let's build what's next.

Let's build together

Strategy is your roadmap. What you're building. Who it's for. How it drives revenue.

Systems are your infrastructure. Tools, workflows, and feedback loops that turn strategy into repeatable execution. Everything talking to each other. Nothing working in silos.

Storytelling is your through-line. Consistent messaging that builds connection and trust across every touchpoint.

The truth about growth

People don't Buy when they see you. They Buy when they trust you.

Trust isn't built in one moment.

It builds across a dozen tiny ones - a Google search, a LinkedIn post, a review, a referral, a website visit. Each one either reinforces the story or breaks it.

That's why strategy, systems, and storytelling have to work together.
When your marketing connects across every touchpoint, trust compounds. When it doesn't, you lose them in the gaps.

See Our Process

Strategy is your roadmap. What you're building. Who it's for. How it drives revenue.

Systems are your infrastructure. Tools, workflows, and feedback loops that turn strategy into repeatable execution. Everything talking to each other. Nothing working in silos.

Storytelling is your through-line. Consistent messaging that builds connection and trust across every touchpoint.

Our process

Build It Right, Watch it Grow

Four stages.
No shortcuts.
Every piece connects to the whole.

Services

Portfolio

Stage 1: Foundation

We build the architecture first.
Market intelligence. Brand alignment. Real ICPs. Strategy frameworks. Infrastructure and tools. The roadmap that guides every decision.

Stage 2: Expansion

We build the ecosystem.
Strategy becomes scalable. Channels. Communities. Content engines. Measurement.

Stage 3: Execution

Theory meets reality.
Launch. Test. Collect data.
Learn fast. Adjust faster.

Stage 4: Evolution

Growth doesn't stop. It evolves.
What worked? What didn't?
Double down. Kill what's broken.

Our Services

Your business isn't one-size-fits-all.
Neither is our approach.

Everything you need to connect with the right people and grow.

Fractional CMO

Fractional CMO leadership that carries the weight, stays obsessed with your market, and delivers executive-level strategy at a fraction of the cost.

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Websites

Webflow websites that make people get you immediately, convert browsers into buyers, and show up everywhere your customers look.

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SEO & SEM

Search strategy that gets you found everywhere your customers look, builds organic momentum, and scales it with paid when you're ready.

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Marketing Automation

Marketing automation that captures every opportunity, keeps customers engaged automatically, and gets you out of the follow-up weeds for good.

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Branding

Build a brand people understand immediately, trust instinctively, and remember when they're ready to buy.

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Socials

Social media that builds genuine connection, strengthens your search presence, and turns followers into customers.

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How it works

01

Start with leadership and strategy through our fractional CMO services.

02

Then layer in what you need: SEO, automation, brand strategy, technical execution.

03

Everything's built to work together. You decide what comes next.

Testimonials

What customers are saying about us

From the people who've grown with us.

"Working with this team was an absolute pleasure. Their expertise and commitment to excellence helped us achieve results beyond our expectations. Highly recommended!"

Felix Calero

Founder & CEO

"The Pastel team is the perfect mix of creativity and professionalism. They helped us reimagine our brand strategy and website design in a way that streamlined our outreach. It’s rare to find a partner that cares as much about your mission as you do, but Pastel fits that role perfectly.”

Amapola Judd-Shimp, MBA

Vice President of Partnerships

"The team at Pastel Creative delved deep into the heart of what makes a Waldorf-inspired education unique, crafting a brand identity that resonates deeply with our values of creativity, holistic development, and connection to nature. Their dedication to understanding our unique ethos and vision has resulted in a brand that authentically reflects the spirit of our school and its values. It has resonated with our parents and community alike, but also sets us apart in a meaningful way."

Crystal Hernandez

Preschool Director

Your Growth Partner

Scaling a business takes more than one skillset

We become your full-service augmented team, combining expertise in strategy, storytelling, systems, and design. With a strong foundation and connected ecosystems in place, your business will be prepared for sustainable growth

Start Growing Smarter