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Marketing Automation

Marketing automation that captures every opportunity, keeps customers engaged automatically, and gets you out of the follow-up weeds for good.

Overview

  • Automation
  • Capture
  • Workflows
  • Nurture
  • Scoring
  • Segmentation
  • Efficiency
  • Revenue
  • Retention

Marketing Automation

Marketing automation that captures every opportunity, keeps customers engaged automatically, and gets you out of the follow-up weeds for good.
Marketing Automation That Keeps Revenue Flowing

Every lead that falls through the cracks is money walking out the door. Every customer who buys once and disappears is missed revenue. And every hour your team spends on manual follow-up is time they're not spending on work that actually grows the business. Marketing automation fixes this by making sure nothing gets missed, customers stay engaged, and your team focuses on what matters.

Why Manual Follow-Up Doesn't Scale

Most businesses lose leads because someone forgot to follow up, got busy, or didn't have a system. Customers buy once and never hear from you again because nurturing them manually is impossible at scale. Your team drowns in repetitive tasks like sending welcome emails, booking meetings, or updating contact records. And the CEO ends up in the weeds managing it all because no one else owns it.

How We Build Marketing Automation That Works

We set up systems in HubSpot that capture every lead, nurture them automatically based on where they are in the buying journey, and turn one-time customers into repeat buyers without your team lifting a finger. Email sequences, lead scoring, task automation, customer segmentation—it all runs in the background so nothing falls through the cracks. Your team gets freed up to focus on high-value work, and you get out of the follow-up weeds for good.

What You Get

Marketing automation that captures every opportunity, keeps customers engaged without burning out your team, and makes sure revenue keeps flowing while you focus on running the business. No more lost leads. No more manual chaos. Just systems that work.

testimonial

"Working with Pastel has significantly impacted PARA’s growth. Their SEO work has noticeably boosted our lead quality. Pastel Creative has been essential in enhancing our digital presence and business expansion. We’re deeply appreciative of their efforts"

Felix Calero
CEO, PARA
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