SEO & SEM
Search strategy that gets you found everywhere your customers look, builds organic momentum, and scales it with paid when you're ready.

Search strategy that gets you found everywhere your customers look, builds organic momentum, and scales it with paid when you're ready.
SEO isn't dead. It's evolving into Search Everywhere Optimization. Your customers aren't just Googling anymore. They're searching on social platforms, industry sites, YouTube, and AI tools like ChatGPT. If you're only optimizing for one search engine, you're invisible everywhere else. We build search strategies that get you found wherever your customers look.
Most SEO strategies focus exclusively on Google rankings and ignore where your audience actually searches. They chase algorithms instead of understanding customer behavior. They generate traffic that doesn't convert because it's the wrong traffic. And they treat search as a one-time project instead of an ongoing strategy that evolves with how people find information.
We develop SEO strategies that cover the full spectrum: technical SEO to make sure your site performs, on-page and off-page optimization to build authority, and local SEO to capture nearby customers. We optimize your content for how people actually search, strengthen your entity presence across the web, and make sure you show up on social platforms where your audience hangs out. And with answer engine optimization (AEO), you're positioned to be the answer when AI tools like ChatGPT pull recommendations. It all works together to build organic momentum that compounds over time.
Organic search builds your foundation. Paid search (SEM) is the accelerant. We use strategic paid campaigns to amplify your organic presence, target high-intent buyers, and scale results when you're ready. Every dollar goes toward keywords and platforms that drive actual revenue for your business.
Search strategy that makes you findable everywhere your customers look, builds organic visibility that grows over time, and scales with paid when it makes sense. You show up where it matters and turn search traffic into customers.
"Working with Pastel has significantly impacted PARA’s growth. Their SEO work has noticeably boosted our lead quality. Pastel Creative has been essential in enhancing our digital presence and business expansion. We’re deeply appreciative of their efforts"


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