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Socials

Social media that builds genuine connection, strengthens your search presence, and turns followers into customers.

Overview

  • Presence
  • Authenticity
  • Storytelling
  • Relevance
  • Keywords
  • Engagement
  • Connection
  • Visibility
  • Authority
  • Thought Leader
  • Leads

Socials

Social media that builds genuine connection, strengthens your search presence, and turns followers into customers.
Social Media That Builds Real Connection

Social media isn't about going viral or chasing likes. It's about showing up consistently where your customers already spend time, building genuine connection, and turning that attention into revenue. Most businesses treat social as an afterthought or a content treadmill that burns out their team. We treat it as part of your search and storytelling strategy, optimizing for platforms where your buyers actually are: LinkedIn, Instagram, X, and Pinterest.

Why Most Social Media Strategies Fail

Most businesses post templated content that sounds like everyone else, prioritize vanity metrics over actual engagement, and spread themselves thin trying to be everywhere instead of focusing on platforms that matter. There's no strategy connecting social content to business goals. No one's optimizing for discoverability as search evolves across platforms. And the CEO or founder stays hidden behind the brand instead of showing up as the human leading the business.

How We Build Social Media That Converts

We create content that sounds like you, looks like you, and actually connects with your audience. Experiential. Educational. Personal. Real. We focus on the platforms where your buyers spend time and optimize every post for engagement and searchability as social platforms increasingly prioritize keywords. This is the storytelling piece of our strategy, systems and storytelling methodology. We help CEOs, founders, and key team members show up authentically across multiple channels, building trust and casting a wider net for leads.

What You Get

Social media that builds genuine engagement, strengthens your search presence everywhere, and turns followers into customers. You're not chasing algorithms or burning out on content. You're showing up strategically, connecting authentically, and using social as the lead generation and brand awareness tool it should be.

testimonial

"Working with Pastel has significantly impacted PARA’s growth. Their SEO work has noticeably boosted our lead quality. Pastel Creative has been essential in enhancing our digital presence and business expansion. We’re deeply appreciative of their efforts"

Felix Calero
CEO, PARA
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Your Growth Partner

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