‍About the Client

Aldevra is a government contractor specializing in commercial kitchen equipment, healthcare solutions, and facility support services for federal agencies, schools, and healthcare organizations.

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The Challenge

Before working together, Aldevra had limited visibility in search and relied primarily on branded traffic, making it difficult to reach new audiences actively searching for relevant products and services.

Their site had a relatively small index footprint and minimal presence in non-branded search results, limiting discoverability and long-term growth potential.

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The Strategy

We focused on:

• Expanding content to target relevant non-branded search terms

• Increasing indexable pages to grow total search footprint

• Improving site structure and crawlability

• Optimizing on-page SEO across key pages

• Targeting informational and comparison-based queries

• Structuring content to be discoverable in AI-generated search results

A key priority was shifting visibility from branded searches to high-intent, non-branded queries that reflect how users actually search for solutions.

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The Results

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What Changed (Key Insight from Query Data)

At the start of the engagement, search visibility was heavily concentrated around branded queries such as:

• “Aldevra”

• “Aldevra LLC”

By the end of the period, visibility expanded into non-branded, high-discovery queries such as:

• “bullet ice”

• “nugget ice vs bullet ice”

• “sterile storage cabinet”

This shift reflects a transition from brand-dependent traffic to scalable, intent-driven search visibility, allowing Aldevra to reach users earlier in the buying journey.

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AI Search Presence

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As part of our strategy, we ensured Aldevra was visible not only in traditional search results, but also in AI-generated responses where users increasingly discover solutions.

Example Queries Tested

• “best commercial kitchen equipment suppliers”

• “government healthcare contractor”

• “types of ice machines explained”

Results

Aldevra appears in AI-generated responses across multiple platforms, expanding visibility beyond traditional search.

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Measured AI Traffic Growth

To track visibility beyond traditional search, we analyzed referral traffic from AI platforms in Google Analytics.

At the beginning of the engagement, Aldevra had minimal measurable traffic from AI-driven sources.

By the end of the period, the site was receiving consistent referral traffic across multiple AI platforms, including:

• ChatGPT: emerging as the primary AI traffic driver with steady growth over time
• Perplexity: sporadic but meaningful bursts of discovery-driven traffic
• Google Gemini: new visibility appearing later in the year
• Microsoft Copilot: early-stage but confirmed presence

This shift demonstrates a transition from AI discoverability in ChatGPT alone to multi-platform visibility, indicating that Aldevra’s content is now being surfaced within AI-generated responses where users are actively researching solutions.

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Key Insight

As keyword coverage expanded, average position decreased from 40 to 13.3 while impressions increased significantly.

This reflects ranking across a broader set of non-branded and competitive terms, which is a natural and expected outcome of successful SEO growth.

Additionally, increased visibility in early-stage informational searches contributed to lower engagement rates, while significantly expanding reach and discovery.

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The Takeaway

In 12 months, we transformed Aldevra from a limited, brand-reliant search presence into a scalable organic growth engine.

The result is significantly increased visibility across both traditional search and AI-driven discovery, positioning the company to capture demand earlier in the customer journey and sustain long-term growth.